As far as we can tell ‘Google’s Speed Update’ to their algorithm officially rolled out July 9, 2018. Since then, big ‘G’ has released a second update showing a “badge of shame” to slow loading websites on November 11th, 2019. This new Google metric uses Mobile loading speed to help determine ranking in the search Read more about The Importance of Page Speed Optimization[…]
Importance of Facebook marketing for small businesses As a small business owner, you’re frequently looking for new ways to get your business brand on the radar of potential customers. If you don’t use social media in business is a great way to engage with current customers as well as attract new ones. Small business social Read more about How Do Facebook Ads Work For Small Business?[…]
What are Retargeting Ads? The retargeting ad, also known as retargeting or remarketing. It is the marketing process in which ads are targeted to users who were previously engaged with your website or social media platform. If someone visits the website and browses few different pages, but they did not fill out your contact form Read more about How To Use Retargeting Ads To Grow Your Small Business?[…]
What is Influencer Marketing? Before venturing into what influencer marketing means, it will be to our best advantage to understand what/who an influencer is. In today’s world of social media marketing and the trends that follow suit, a lot of people have the misconception of being a popular figure on social media by the way Read more about Why Is Influencer Marketing Important For Your Business?[…]
Email Marketing – Are you trying to get more sales on your products? Then you’re at the right place. If you want to get sales on your services, products or want to do content marketing, then “Email Marketing” is one of the top digital marketing strategies to attract audience or traffic. You guys must be Read more about Why Is Email Marketing Important For Small Business Owners?[…]
What is online video advertising? Online video advertising is simply a form of marketing or advertisement for a product or service featured in a video format which uses the internet to deliver promotional marketing messages to customers. It appears that in a short, web-based video sequence. The video breaks through the clutter of text, banner Read more about Benefits Of Video Marketing For Small Businesses[…]
Before talking about Bing Ads, and how it works, it is important to understand what an Ad is. What is an ad? An ad is an advertisement shown to a potential client. You’ll frequently observe ads referred to in regards to an ad group or a campaign. An ad group contains at least one ad Read more about Benefits Of Bing Ads For Small Businesses[…]
What are Google Ads? Google Adwords is now known as Google Ads, which is an online service for advertisement, which allows all levels of businesses to display their ads on Google’s search results. These ads are identical to other ads that appear on the search result page; the only small difference is the small green Read more about How Effective Is Google Ads For Small Businesses?[…]
Producing website traffic via Search Engine Optimization (SEO), social media, and even pay per click advertising is an excellent start for a digital marketing strategy, but certainly not a guarantee that visitors will be performing the action that matters most – converting to customers. For this problem, we aim our focus on CRO marketing. What Read more about Why Is Conversion Rate Optimization (CRO) Important For Your Business?[…]
What is Lead Generation in Digital Marketing? Before proceeding to “Lead Generation” we should know what the word “lead” means. Lead means an entity commonly a human being who shows some interest in what you have to offer. It may include products or services of your company in any shape or any form. Lead generation Read more about How Can Online Lead Generation Benefit Your Business?[…]