Importance of Facebook marketing for small businesses
As a small business owner, you’re frequently looking for new ways to get your business brand on the radar of potential customers. If you don’t use social media in business is a great way to engage with current customers as well as attract new ones.
Small business social media marketing strategies have an advantage over large businesses. Because social media effectiveness boils down to engagement, if a business doesn’t engage with its consumers, chances are it won’t have success in social media marketing.
Interacting with customers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers.
When you start a business, many things have to be taken into the record. Amongst the tons of seemingly more serious things, you might question the need for using Facebook. Here are some major reasons why you should have your presence on Facebook and take it very seriously:
- Customer Interaction
- Give a personal touch to your business
- Develop a loyal fan base
- Search Engine Optimization
- Beat your competition
- Viral promotion
- Facebook Ads
- Save money
Facebook ads can be as easy or complicated as you want them to be. Create and run campaigns and track their performance is very easy to do. More than two billion active users use Facebook every month, so no matter what kind of audience you want to target, you’ll find them on Facebook.
With a few clicks, you can launch ads campaign across Facebook, Audience Network, Instagram, and Messenger. By running a single campaign, you can reach people on all of their favorite pages, groups, apps, and websites.
- Show ads across devices
- Very easy to do
- Stay safe and precise
- Be authentic
- Understand your target audience
- Define your theme
Companies and Business can use different types of ads provided by Facebook, from sponsored stories to canvas ads.
- Sponsored Story
- Sponsored Ads
- Sponsored Posts
- Carousel Ads
- Canvas Ads
How Does Facebook Advertising Work?
Ads can appear on a user’s timeline through paid search or paid social. Paid search helps customers find a business while paid social helps businesses find customers. This can be done through audience targeting: Facebook uses user data to match users with your services or products. Facebook then directs ads that are only relevant to users based on their activity and interests.
How do Facebook Ads work for small business?
80% of all internet users have some presence on Facebook, and through spending as little as $3 a day, you will be able to reach much better those responsible for making buying decisions in a business, without needing to go for the hard sell.
But that’s exactly when you should be targeting them. Not only is it used by such a huge variety of people, but it’s also probably the most targeted and cheapest forms of online advertising available.
If a consumer is browsing their Facebook newsfeed during downtime rather than work time, your business may not be at the front of their mind. However, if they see a well-targeted ad from your business even when they don’t have their business hat on, your brand will remain still in their mind when they perhaps are looking to make a purchasing decision later down the line.
Facebook advertising is easily measurable. With Facebook Pixel, you can see exactly what traffic you’re driving through to your business site and those visitors’ behavior when they hit your website. Which pages did they visit? Did they add anything to their cart? Did they buy anything? Send a query to your consumer service department?
With this info, you can continue to market to them via other sales channels, making it more likely they’ll convert into consumers.
In a nutshell, there are five major reasons to advertise on Facebook:
1. Facebook Advertising is Highly Effective
2. Simple Set-Up Process and Fast Results
3. You Can Reach Your Ideal Audience
4. Facebook Ad Campaigns Are Highly Customizable
5. Facebook Is Adding New Features Every Month
Contact with Mahedi Media as your Facebook Ads Agency!
Grab the attention of billions of customers ready to form valuable relationships with your business. Facebook Ad Agency focused on growth marketing. You campaigns benefit most when you partner with an agency who has the depth of experience. Release your brand’s potential with us managing your ad budget. Let experts run your Facebook ads campaigns. Mahedi Media is a results-driven top-tier Facebook Advertising Agency.
Our team of experienced Facebook advertising specialists will give you transparent, customized, successful, and affordable Facebook advertising services. We specialize in helping businesses to generate more leads and sales using the advertising platform on Facebook. Increase your ROI and ROAS today. Get in touch for a free consultation.