What is a marketing funnel?
The use of the term “funnel” in marketing serves to visualize and explain an online sales process from the beginning to the end. Since it uses a top entry opening that is wide to support potential customers and down, a much narrower opening that represents sales converted down.
At the entrance to your sales funnel, there are “unskilled prospects”; These are people who might be interested in buying your products or services, whereas you have never contacted them before. At the end of this funnel, you will have people who have obtained your product or service and who have also made a purchase on your site or in a marketplace where you market your products or services.
Another that expresses the effectiveness of funnel marketing is that it allows you to evaluate and control the marketing actions of your potential prospects in the various stages of the process of selling your goods and services. Through funnel marketing, you can determine the number of qualified leads at each step of the process, so it is possible to anticipate the number of potential customers who convert after a while into real customers.
What is a funnel, and why is it important?
Funnel Marketing allows you to study the success or failure of your online sales process, or to see if your marketing campaign has failed to get enough potential customers and see how effective your process is. This information allows you to specify exactly where you need to focus your marketing efforts and/or focus on maintaining sales and achieving marketing goals. Finally, sales funnel or funnel marketing is used as a method to evaluate and manage the process of selling products or services to customers over the internet.
Funnel Marketing is truly an online marketing process that is organized that allows you to monitor your prospects by converting them into customers able to buy more products and services. There are different types of funnel marketing. They can be very simple to very complicated in their design, but they all oscillate up and down. Let’s talk about the purpose of both.
Sales funnel up or down
The top of your sales funnel will be the most active part of your online sales process and will require recurring testing. You will discover front-end strategies that depend solely on your way of selling and your financial resources (mainly advertising).
The main goal of the funnel marketing platform will be to recruit potential customers and convert them into actual buyers downstream of the sales process.
The potential customer becomes “qualified” once he has agreed to subscribe or purchase a product or service that you offer. It is at this stage that the potential customer or “unqualified prospect” becomes a qualified prospect because he has expressed enough interest in the purchase of your product or service.
But, for your interface to be effective, you must be able to generate targeted traffic to your eCommerce site, your blog, or your Facebook page or Instagram. The most effective methods for success in the sales funnel are social marketing, content marketing, SEO, PPC ads, social media (Google+, Twitter, Facebook, Instagram, Twitter, YouTube), squeeze page, banners, blogs, forums, e-reputation, etc.
The Backend or bottom of the sales funnel
The bottom or the end of the sales funnel is the place where the main sales and profits are made. It usually contains your most expensive products or services that will be presented in different formats, such as audio, video, live interactions, or private consultations. The main difference between each customer lies in the type and category of products purchased and their prices provided on the e-commerce site.
By the time your customers have arrived at the end of your sales funnel, they offer you more than just the purchase of your products, free valuable information that you can use in email marketing in order to sale again in the future.
Why does your business need a sales funnel?
Sales funnel is a powerful tool that can greatly improve the profitability of the product. For this reason, marketers tend to focus on creating high-earning funnels while often neglecting other critical elements that can significantly impact and improve earnings. In a sales funnel, traffic is the most important success element, and no traffic equals no sales.
Funnel marketing has seen a revolution in modern marketing; the use of funnel sales in eCommerce has invaded the web. Now, we see that people want to know everything about fun marketing and how to use it in online marketing. If you would like to know more about effective sales funnel for a sales companion online, I invite you to continue reading.
Unlike many other digital agencies out there, we won’t sell or build you a recycled marketing funnel that looks a whole lot like your top competitors. You can expect from us new concepts about how to build high-performing, value-added marketing funnels that convert would-be customers into brand evangelists. Mahedi Media is a digital marketing agency that helping online businesses with optimized, focused, and ROI-Driven marketing campaigns. We have expertise in building a profitable sales funnel.