What are Google Ads?
Google Adwords is now known as Google Ads, which is an online service for advertisement, which allows all levels of businesses to display their ads on Google’s search results. These ads are identical to other ads that appear on the search result page; the only small difference is the small green color’s word “Ad”. You can see Google ads at the top and bottom of each search results page.
According to an analysis, every second, 2.3 million searches are made on Google, and almost all the search result pages contain Google Ads. These ads are paid for by the businesses, can be an effective way of getting relevant, and quality traffic for your website/business, as people search for the type of service and product that your business/website offers.
What are the Benefits of Google Ads?
1. Google Ads works faster than SEO
The major benefit of Google Ads is that it works faster than SEO. Google Ads and SEO are the marketing strategies of the search engines to make more leads and traffic. Well, optimized Google ads can work faster for a business to achieve the first spot in the search engines.
How are Google Ads faster than SEO?
- Focus on various keywords at a time.
- We can control the ads campaign.
- Increase visibility for the ads that appear on the top of the page.
2. Increase brand awareness
As Google Ads helps to boost up the traffic, conversions, and clicks, it also works very efficiently to advertise your brand to the people. That’s why you should think of brand awareness through ads, as well as search optimization.
3. Approach customers through their Gmail
One of the most used and effective marketing strategies in all businesses is email marketing. Google attached Gmail Ads with Google Ads in September 2015 and made it available for all advertisers.
4. Reconnect with your Website’s visitors
One of the significant benefits of Google Ads is to reconnect you with your website visitors. There are a lot of people who have visited all the pages on your website, but they haven’t taken any action. By facing this situation, what could you do for them? In this situation, you should better to enter display remarketing and RLSA campaigns.
5. The Measures that display your performance consistently
The real outcomes of traditional advertisements just like a newspaper-broadcast television and the other outdoors is difficult to measure. These types are much more expensive than Google Adds. In this critical situation, you cannot control your budget and spend. But if we see the results of Google ads, then we come to know that it tells exactly what happened with the campaign.
6. By Google ads, you would come to know
- People who clicked on your ad
- The number of leads that have been generated
- The amount of traffic that you have got from Google ads
- You would come to know the cost per lead
7. Explores more using your Google ads
Google ads are no doubt is a great platform, but it won’t let you know what the people do after clicking the ads. But in this situation, Google analytics would help you understand
- The number of pages that have been visited
- The bounce rate of the landing page
- Details about your visitors and much more
Tackle the competition better:
When someone searches for your services, and you aren’t running ads, then it means that you are in great trouble. In this condition, you have a solid reason to advertise on Google ads.
The effectiveness of Google ads for the small business
Google ads can do its best strategically and to a science.
Much easiest: One of the benefits of Google ads is that they help us to save time.
Help us to customized ads: To offer you the best results, our machine learning algorithm will improve your keywords and ads.
Stop wastage of money: It is not needed for expensive agencies or consultants to make advanced Google ads. It saves money.
Contact with Mahedi Media as your Google Ads Agency!
Google Ads (formerly Adwords) is the center of nearly all effective performance marketing strategies. Take advantage of online advertising to improve your internet marketing efforts. Need a Google Ads agency to manage your Google Ads campaigns? Every agency will promise you stunning results, but, not surprisingly, not everyone will be able to deliver on these promises. Use an experienced AdWords Management Agency to drive success for your business. Our Google AdWords agency specializes in ROI focused campaigns to generate leads and sales from your target audience.