What is Google My Business (GMB)?
Google has proved to be one of the most impeccable organizations in serving people. One of the most recent inventions of Google is Google My business, which provides consumers with the map and location of the services they need in their nearby areas. And the sellers can connect with their customers by making an account on Google My Business, and optimizing it according to their businesses. Google My Business is like an interface which connects local businesses with their clients. Still confused, we are here to explain everything about Google My Business, the importance of business listing, benefits of Google my business, especially for small businesses.
Why is google my business listing so important and benefits of Google My Business?
Google My Business is a free tool, allowing businesses to list their location, services, images, ratings, customer feedback, and everything to help owners promote their business. Google My Business provides a strong online presence not only in Google platform but a combination of social profiles and local directories.
For example; you are looking for a cozy place with good food in your region. Simply, type “fast food restaurants near me” in Google search, and Google will list all restaurants based on your listings and customer reviews. Since Google My Business is very particular about the type of business and its local listings, it aims to connect the local brands with the customers.
With the rising trend of digital marketing, the business listing is integral. Consequently, Google places your business in one of the following categories which will be displayed in your dashboard;
- Physical Locations: They consist of stores, salons, cafes, shops, etc.
- Mobile Businesses: Usually comprises businesses that visit the physical location of their customers like a deliveryman, handymen, etc.
- Individual Practitioners: Professionals like doctors, physicians, repairing men, etc.
The concept of digital marketing reinvigorates the importance of Google My Business and how it has served to connect businesses with customers without any hassle. To sum up, like any other marketing tool, your Google My Business page requires regular maintenance for winning its customers.
Google My Business for small businesses
Some days back, my friend came to visit me, and we had a plan for visiting any nearby bookshop. She instantly searched on Google and found one, with walking distance and discounted rates. I wondered how modern technology had shaped our lives, and one of the most recent ideas that have taken over the global world is Digitalization, especially in business.
So, whether the business is small or big, every customer hits the search button before leaving, to be sure of the exact location or ratings. So, if you own a business, but haven’t yet listed on Google My Business, probably you are losing business and customers.
Small businesses should try for getting excellent customer views, and try responding to every Google review. Also adding some photos, or videos to the business page creates trust and an exciting way to interact with people.
Mahedi Media can help you claim your Google My Business listing and help ranking to top 3 results.