The Importance of Page Speed Optimization

Slow Speed Kills Sales

As far as we can tell ‘Google’s Speed Update’ to their algorithm officially rolled out July 9, 2018. Since then, big ‘G’ has released a second update showing a “badge of shame” to slow loading websites on November 11th, 2019.

This new Google metric uses Mobile loading speed to help determine ranking in the search results…

and slow sites get pushed back DOWN the rankings! It’s unavoidable, because…

Why would local businesses care about their slow-loading website?

Website speed is important to get good search rankings and increase conversions and improve the user experience for your website. If your site is slow to load or not loading fast on mobile devices don’t expect any top rankings! Google PageSpeed algorithm penalizes slow loading websites.

When someone visits your site, the first impression is all that matters. PageSpeed is now one of the most important factors for ranking in Search engines. If the website speed is slow, it results in a bad user experience and de-ranking. So, you need to optimize your WordPress site for good results.

Website speed is one of the most important indicators of the quality of your website, as well as being a huge factor in SEO rankings and customer satisfaction. Having a website that loads quickly and efficiently is key to the success of your online ventures.

Local businesses should care about their slow loading website because according to Google's statistics, 46% of searches have local intent!...(whether on mobile, desktop or laptop.)

As you can see from above stats, about 46% of Google searches have local intent! So Local businesses can’t ignore such a big part of their market. When potential customers are searching, they’re impatient to see the site appear. (especially if they’re on their phone!)

They may be in their car, or traveling from out of town. Their frustration with slow loading sites usually causes them to jump to another site’s link.

  • But it’s one more customer and one more sale lost.
  • It gets worse (in the case of mobile phones)…according to the stats.
  • The average time for a website to load on a mobile device is 15 seconds.
  • BUT, as the loading time goes up just 3 seconds, the bounce rate jumps 32%!
  • Then, as it goes up to 10 seconds the bounce rate goes up 123%!!
  • NO question that delay starts to kill customer count AND can affect search ranking.

But it’s not just accessing them on mobile phones that reveals slow sites…

Many sites load slow on Desktop and Laptop, too.

BUT, here is an IMPORTANT info that needs to follow!

What About Speed Scores?

Here’s what we need you to understand about scores…

…they’re meaningless.

Let us tell you why…

The scoring tools like GTmetrix or Pagespeed Insights look at a large number of indicators on your website and remove points for anything that isn’t 100% perfect according to their best recommendations. It’s not actually connected to the speed of the site, but rather the contents.

For example, you can have a website that loads in under 1 second, but scores an ‘F’ on GTmetrix because it happens to be a very long landing page that also includes things like ads or live chat widgets.

It’s important to remember that these tools are arbitrary, meant to be a generic set of recommendations for things to look at and not every website will meet those recommendations, but, that does NOT make it slow.

Want another example?

Look at a worldwide big money news website like CNN.

This is their report >> https://gtmetrix.com/reports/cnn.com/1hlsH51Y/

They got an F! But go to the site and see that it loads its content in just around 1 second.

This is what we want you to understand going in – scores are meaningless, the speed is what matters.

Websites must be properly optimized to improve loading times (speed) on all devices

…which means local business sites need professional help. Website owners do not have a clue how to fix the ‘slow-loading problems.

Again, why speed optimization important?

  • To get faster loading time.
  • To improve Google’s ranking, Google loves faster, more optimized sites for SERP Ranking!
  • To increase sales.
  • To improve the conversation rate.
  • To reduce bounce rates.
  • To save bandwidth.
  • To improve visitors’ user-experience.
  • Users and search engines love fast-loading websites.
  • To increase time spent on site and page views

A faster site means:

  • Better user experience, low bounce rates.
  • High Optin, improve ROI and conversion rates.
  • High Average time-on-page, better chances to show up on search SERPs.
  • Faster sites create happy users.

Make Your Site Blazing Fast For Visitors + Make More Money

Imagine your site loading faster for every single one of your visitors. These days, speed is essential when it comes to your sites. The faster your pages and posts load, the more time someone will spend on your site. This means lower bounce rates and of course, in the process, this will make you more money.

Speed optimizing modern "script heavy" wordpress sites can be quite challenging. Our techniques go beyond just using plugins, we use coding skills, experience & coding advance techniques to Max Optimize your site.

We will make your site load as fast as possible, what we aren’t going to do is lie to you to make you feel better about a meaningless score.

The goal is speed, and getting your site to load super fast, and that is what we deliver.

We will optimize the loading speed of your website in the following steps:

  • Full Website Backup.
  • Hosting Migration (if necessary).
  • Updating PHP Version.
  • Database Optimization.
  • Cloudflare CDN Setup and Configuration.
  • Enabling gZip File Compression.
  • Lossless Image Optimization and Compression.
  • Lazy Load Images.
  • Use Caching Optimization Systems.
  • Leverage Site-wise Browser caching.
  • Minifying JavaScript, HTML, and CSS.
  • Remove Unnecessary Codes and Plugins.
  • Reduce Page Size & Load Time.
  • 404 Check & Fix.
  • Basic WordPress Security.
  • WooCommerce Speed Optimization.
  • Disable Heartbeat.
  • Server CPU Optimization.
  • Remove Query String.
  • Add Expire Header.
  • Make Fewer HTTP Requests.
  • Eliminate Render-blocking Resources.

Why us?

  • We’re EXPERTS at page speed optimization and can quickly help your site reach blazing-fast speeds that will have your site loading faster than before.

  • We DO NOT just install plugins to hide problems like many other competitors.

  • We go through your website and do a full-speed optimization to make sure it loads as fast as possible. The end result? Your website will load as fast as it’s capable of going.

- SOME EXAMPLE -

- OPTIMIZATION PACKAGES -

Basic
$195
Suitable for Small 5 Pages Website
* WP Rocket not included.
CONTACT NOW
Advanced
$295
Suitable for Small 10-15 Pages Website
* WP Rocket included.
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Premium
$495
Suitable for eCom & Large Website
* WP Rocket included.
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Monthly Maintenance
$95
Best for all businesses
Ongoing project...
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** Please note, this service is ONLY FOR WORDPRESS WEBSITES.

*** We will need admin credentials for your wordpress site as well as Cpanel details as well to ensure quality service. If you are unable to provide these please do not purchase this service.