What is SEO?
You must have come across this fascinating sounding acronym “SEO” while surfing across the internet. You may know the power of this tool if you have used it. It is relevant from newspaper websites to every other website. If not, then this article will help you to get acquainted with SEO.
SEO stands for Search Engine Optimization, which is a process of getting qualitative and quantitative traffic from the free organic search engine results.
For SEO, we use different techniques to rank the website on the first five search engine results or at least on the first page of search engines such as Google, Yahoo, and Bing. So it is a way to optimize web content such as keywords, images, and texts.
Search engine optimization (SEO), consists of a set of rules that increase the quality and quantity of website traffic, increases the visibility of a website to users of a web search engine.
Nowadays, search engines attend millions of users per day who look for responses to their questions or solutions to their problems. If you are a vendor having a webpage, a blogger, or online seller, this tool can do wonders for your business and help you achieve your desired glory in business. Phil Frost, founder, and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.
Benefits of SEO
Nowadays, websites are the most important mean of businesses. These boost up the business. People mostly use search engines to reach their desired products and obtain most of the details there. If more people access your site or blog, then there are high chances to grow your business.
So to attract more traffic to your site, you must rank your website at the extent where it can have maximum traffic.
According to various researches, the website on the first page of the google gets 95% of traffic. Furthermore, first results of the first page even get much more traffic than the lower results.
For example, if you are succeeded to rank your site in the top 3 results of the search engine, then your website will obtain 95% traffic. Let’s assume; if one click cost is just $1, then you will obtain $95 as compared to others. In a nutshell, higher the ranking, more traffic and if more traffic then hefty income.
SEO in Business
On the internet when a user searches for specific products and services, you understandably want your product to be presented on the first page, it has several reasons:
Firstly, you want the user to click through to your website. Secondly, to appear relevant, it is important to appear in search results for terms that are related to your trade. It is because, most internet surfers do not search once; on the contrary, they click on some websites than others and another. Then they modify the search criteria if your site appears on every search, then marketability and credibility of your product increase.
Why is SEO important for business?
In this digital era, more than 80% of customers perform online searches before purchasing anything. Every business must have a strong presence on the internet. If any business doesn’t have a powerful presence online, then it will lose the competition. SEO provides a different set of rules to the businesses to rank their sites on the first pages of the search engine so that they can have much more traffic. You can increase at least 40% selling by utilizing SEO for your business site.
Importance of SEO for small businesses
Owners of the small business allocate a considerably smaller amount of capital for promotional campaigns. In a bid to expand the reach of the product and attract more customers, the small business owner has the luxury of developing a website, and by investing relatively smaller capital via SEO, small business owners produce fast, smoother and user-friendly websites that have the potential of appearing on the first page of web search, it consequently helps attract more relevant likely customers to the site and ultimately improves conversion rates.
People still have this wrong idea that SEO is used only optimizing the search engines; however, today’s SEO is also about making customers feel at home when it comes to user-friendliness. SEO-optimized websites loads faster, are easier to read and navigate, and this site will display appropriately in practically all kind of gadgets, including mobile and tablets.
It provides a competitive edge to the businessmen over their business competitors. For instance, two business rivals are in the same industry, offering comparable products at comparable prices. One of them has the advantage of SEO, and he has optimized his website via SEO, and on the other hand, the other has an old fashioned website. Since the rest of the attributes are else is equal and only competitive edge is SEO, which of the two business will flourish more and whose customer base will be broader, what do you think?
How can SEO help your business to grow?
With time, the popularity of the internet and social media is increasing. Almost every company is investing a noteworthy portion of its budget on SEO. You might be thinking why they are doing so? It’s because it increases the conversion rate. Conversion rate shows the number of people who come on your website and become your costumer among all visitors. Best SEO optimized site bring genuine visitors to your sites to increase your sales.
Additionally, it improves brand awareness. If you elevate your product in top search engine results, then it will gain a large number of visitors, which will make your product extremely popular.
Furthermore, the most important point in this situation is customer engagement. By utilizing SEO, you get innumerable visitors and customers so you will be able to engage efficiently with your customers. As we all know, a good product can become phenomenal after insightful customer feedback.
For selecting an SEO Agency, Mahedi Media could be your best choice
To develop a website is not enough for your business to grow. Make your online presence stronger as much as possible. Start SEO today. It will dramatically raise your business and make it brand. Contact Mahedi Media now.