What is online video advertising?
Online video advertising is simply a form of marketing or advertisement for a product or service featured in a video format which uses the internet to deliver promotional marketing messages to customers. It appears that in a short, web-based video sequence. The video breaks through the clutter of text, banner ad, and communicates meaningful information.
Video advertising is not only about creating a stunning video ad but more importantly, it involves making a video visible on the internet so that targeted audiences can find it easily. No matter how well crafted they may be, if the audience doesn’t see them, they will be ineffective.
Ever since video marketing made its way into inbound marketing more prominently in recent years, it hasn’t shown any signs of slowing down. And it’s a great aspect of digital marketing. Nowadays, it’s the medium of opportunity for marketers looking to share content and increase engagement – and more importantly, customers.
Do video ads work for small businesses
Yes, it does works. Technology has created video marketing opportunities for small business to be on an even playing field with large companies. From extremely inexpensive video streaming that email to the full production TV ad with hired actors, even small companies and home-based business can include video advertising in their budget.
Internet marketing for small business doesn’t have to be time-consuming, and it’s certainly doesn’t have to be expensive. An internet marketing campaign can be relatively cheap when compared with other marketing strategies for small businesses.
The video has created the opportunity for business owners to star in their commercials. New technology has made video marketing very affordable, even for the smallest budget.
Benefits of video marketing for small businesses
- Video marketing helps small business es get an edge over their competitors located in the neighborhood.
- It boosts sales and conversion; video can also lead to sales. Studies have shown that 74% of users who watched explainer videos about products ultimately purchased those products.
- Using videos marketing is a proven way of enhancing trust in your brand. In many cases, a video is a more excellent way to showcase the benefits of your service or product than plain text alone. According to Forbes, 59% of executives would rather watch a video than reading the text.
- Overall, a video helps build a relationship with the audience. When it comes to crafting content online, it’s often better to think about how you can maintain relationships, not just try to sell to people.
- Videos increase brand awareness, develop an online presence, humanize a brand, boost engagement, build trust, and can be reasonable and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales.
- Enhance online presence: without an online presence, it’s pretty tough for most businesses to survive, let alone flourish. Video marketing can boost your online presence by making your content more engaging and easier to consume. Videos encourage viewers to visit a website or click a subscription link. When people love what they see, they spread the video by clicking the share button.
Contact with Mahedi Media as your video marketing agency!
Most effective video marketing contents will help your small business become a leading online entity. Video content has never been more popular amongst both brands and customers. Video marketing is a great way to attract new leads and help them convert. Are you looking to achieve more with the video? Video marketing agency Mahedi Media is your partner for video strategy, video production, video marketing, and video advertising. Mahedi Media is a strategic creative & video agency; award-winning video content creator, an expert in marketing & media buying. Build your brand with game-changing content. Contact us now.